Research On Innovating Postal Mail And Advertisement Marketing Business Of Nanchang

In the postal market reforms, postal savings and EMS with higher margin havebeen stripped out, which leads to sharply fallen in Post profits. Highly growthpotential business must be found to fill the revenue vacancy as soon as possible. As tobe the elementary business, Postal mail and advertisement should take responsibility.But in recent years, with the popularity of communication technology and electronicCommerce, traditional postal businesses have been confronted with huge challenges.Therefore, it’s an urgent requires before every person working in postal system onhow to explore new business points of growth.It is essential to develop postal mail businesses which will contribute to graspthe postal market opportunities,transform business structures, enhance marketcompetitive power. Based on this viewpoint, this paper attempts to use scientificanalysis methods to combine theories which based on the marketing concepts andmarketing Mix Strategies with application researches which based on all aspects indetail analysis of executive status of Nanchang postal mail and market conditions, todefine the current competitive environment and the market positioning of the postalmail, to provide innovative market solutions by analysing the main problem ofcurrent business exploration，to personalized customize competitive products fordifferent customer groups. According to postal mail marketing features andmanagement mechanism of the post itself, this paper will formulate marketingstrategy which suitable for the future development of postal mail business ofNanchang by establishing a marketing system architecture with Nanchangcharacteristics, building Post media brands，generalizing postal products culture andpromoting postal service capabilities.