The Research On Implementation Tactics Of Strategic Purchasing For Real Estate Company

With the government regulation and market development, the real estateindustry will gradually into the track of healthy development, increasingly fiercecompetition between real estate enterprises, the real estate market concentration willbe further improved to a new level. Real estate enterprises will gradually farewellrapid development into a new core competitiveness to compete with age. Real estateenterprise will pay more attention to management and sustainable development, theemergence of strategic sourcing of purchasing management for the enterpriseprovides a new perspective and way of thinking, upgrade transformation provides anew way for the enterprise. In recent years, strategic sourcing has becomeenterprises as a new effective means of reducing purchase cost, obtain the corecompetitiveness of the tool. Therefore, for real estate enterprises strategicprocurement implementation research is necessary.First of all, the paper through the literature research at domestic and abroadabout strategic procurement management of summary analysis, and focuses onstrategic connotation, the core idea of strategic purchasing theory and method system,analysis of strategic purchasing relative to traditional purchasing progress andadvantage; Next, analysis the current real estate enterprise purchasing managementmode, combining with the characteristics of real estate enterprise, the necessity ofthe application of strategic purchasing and the external opportunities and internalchallenge, analysis of the present situation of the application of strategic purchasingof our real estate enterprises and the existing problems; Then, analyze the key link inthe process of real estate enterprise to implement strategic purchasing, internal andexternal environmental analysis, purchasing supplies category analysis, strategicpurchasing strategy formulation, supplier development and management analysis,based on the material classification, creative three-dimensional materials purchase ofreal estate purchasing model is put forward, combined with the feature of real estateenterprises procurement, establish strategic procurement implementation strategy,strategy of the real estate enterprises with the procurement implementation strategy,promotion strategy for real estate enterprises procurement to provide theoreticalsupport and basis. Finally, according to the author’s practical experience, with theexamples of FX property depth analysis of the real estate enterprises strategic procurement system and the implementation of each link in the process of theimplementation of the strategy, put forward the strategic purchasing in difficultiesand solutions in the process of practical application, for real estate enterprisesstrategic purchasing offer reference for the application in the practical level.