Search Engine Marketing

This article core argument is: at present, the search engine marketing (SEM) actually is based on the keyword search goal customer promotion, is most effective, the pointed strongest network marketing method. In recent years the search engine marketing application is more popular, its effect also obtained the widespread approval, has become the most important search engine marketing promotion method of mid- and small-scale enterprise.This paper consists of four parts:1. Looks from the SEM concept, in the SEM essence is through search engine achieves the marketing goal. Along with the search engine more and more many uses, SEM increasingly is also important.2. Uses the network service from the customer the custom looks, has 95.20% net people frequently use search engine, SEM has become the enterprise website promotion the main way.3. Uses search engine from the potential customer the motive and the goal looks, the customer thinks through the information which search engine searches his needs. Sells in view of the customer intrinsic demand directional marketing, is the SEM biggest competition superiority.4. Looks from the SEM promoted pattern, Pay Per Click (PPC) with Search Engine Optimization (SEO) the SEM method respectively has the superiority and the insufficiency. In order to cause SEM the effect maximization, should pay attention two kind of promoted patterns the organic synthesis.