The Research On The Development Strategy Mode Of The Commercial Banks Investment Banking Business

In2008the global financial crisis triggered by the United States subprime mortgage crisis,leading to the bottom of the global economy and falling into a recession. Wall Street’s five BigInvestment Banks in the financial crisis rush segregation, Many large international financialinstitutions also severely impact due to the excessive development of investment banking business.However, when the financial crisis gradually receding, people calm down to reflect on the businesswill find that investment banking business itself is not wrong, but the pursuit of the profit pattern ofhigh yield of high-risk broke through the banks risk control line. Our commercial banks in thedevelopment of investment banking business model and the choice of business strategy, is worthyof our in-depth thinking.With the advancement of industrialization and the adjustment of banking regulation system,the international financial industry has experienced the mixing-dividing-mixing course. The spiralreturn also means that the investment banking business has been well into the commercial bank’sbusiness development. Investment banking at the same time, forming a unique, especially in thecomprehensive management of the United States financial holding model, the German specialuniversal banking model and the British comprehensive management model. These three modelsproduce a great effect of China’s investment banking business development. Especially with thedeepening of economic globalization and financial disintermediation, the constraints policybusiness is gradually loosening the management. China’s commercial banks began to adopt theintegrated management mode.At present, in the investment banking business development model of commercial banks,there are both CDB and five BIG Commercial Bank to represent the behavior of Bank HoldingCompany mode, also exist to CITIC, Everbright and Ping An Bank the representative of theFinancial Holding Company mode. These two kind of patterns to continue in the currentinternational economic and financial environment, how to choose the right development strategy, isthe urgent problem in the development in the future. And this is also the focus of this paper. This article studied the process and characteristics of foreign representative nationalinvestment banking business. The investment banking industry of Western banks, by using strategyanalysis method, compare between two kinds of investment banking business models andoperating conditions, further to explore the effective model of the infancy. Through the SWOTmodel, Ansoff Matrix model and the model of five competitive analyses, summed up andsummarized development strategy and development steps.The author wishes that the study of this paper’s analysis in the current financial environmentand under the trend of mixed operation, and also hopes that provide some reference andsuggestions of strategic transformation.