Development And Strategy Of Chinese High-end4S Shop

Nearly15years the Chinese automotive industry has undergone a tremendouschange from the previous planned economy countries designated brands sourcing, tothe current contending, more market-oriented, China’s automobile industry hasundergone tremendous changes. Automotive industry increasingly fierce competition,big fish eat the merger phenomenon also occurs. Chinese automobile industry from alucrative industry gradually transformed into a more rational pillar industries. Pastflourishes dream now gone. More and more investors will be very rational look atthis industry; they are also more specialized operations.This paper aims to end the Volvo automobile industry development strategy4Sshop to find out the current course of business, some of the problems, which reviewand summarize some of the operators a useful strategic approach. Through detailedanalysis of SWOT model Volvo4S shop strengths, weaknesses, opportunities andface external challenges and reference and learn from foreign advanced automotivedevelopment model for Volvo4S shop operator in the main issue, Volvo4S storedevelopment strategy ideas, including strategic objectives, basic principles, andcomply with the Volvo brand, business development models, and implementation ofthe strategy put forward countermeasures and suggestions.This paper adhere to the concept of sustainable development throughout the text,according to "the relevant literature and theory-4S shop Development Analysis-SWOT Analysis-PEST Analysis-balanced scorecard model-proposed in thispaper," the research ideas in the domestic4S shop outside development strategybased on the analysis, using a combination of theoretical and practical, theoreticaland practical combination, according to the scientific, practical, dynamic, typicality,comparability, operability, the principles of hierarchy on the strategic developmentof the Volvo4S discussion.Through this article I hope to get the conclusion that:1, the current S Volvo4S shop operators among these problems, first of allthere have some of the weak points in sales and after-sales management process. Itwill large impact on customer satisfaction and the company’s whole development,In addition they lack off the experience of the luxury vehicle brand because theirbusiness was started from low-end cars brand 2, I recommend to use the process control strategies for improvements incurrently based on the research of issues for the dealership. I will introduce PDCA,daily meetings and biweekly improvement meetings to control the process andresults in order to find a place in today’s highly competitive luxury car market.The main innovation lies in:1．The object of study subjects Volvo4S shop for the development status, withits own management experience, propose targeted, has a certain practicaldevelopment strategy, in order to make the store’s operating status can be improved.And through to the point and face approach to our other high-end4S shops informulation development strategy put forward some useful advice. This thesis canmake a certain universal significance.2．while the use of PEST and SWOT two analysis methods,4S shop for Volvocomprehensive analysis of the current development, and through the balancedscorecard strategy four latitude on a comprehensive analysis, to achieve aquantitative and qualitative analysis of a good combination, and For Volvo brandcharacteristics, evaluation after Volvo Volvo brand multifaceted impact on theproblems that may arise objective evaluation, making the research more proactive,systematic and objectivity.