Study On Sustainable Development Strategy Of Xi’an Tourism At Theage Of Post World Horticultural Exposition

Xi’an city is rich in tourism resources, tourism development earlier, a large proportionof tourism,2011held in Xi’an World Horticultural Exposition enriches the Xi’an city tourismproducts, expand the tourist city development, provides a rare opportunity for Xi’an tourismafter the long-term development, but also brought new problems, new challenges. Theproblem World Horticultural Exposition appeared after the tourist sharply, stadiums, re-use ofland resources, service industry excess resources and business model transformation,influence after the Xi’an tourism development.This paper aims to provide effective suggestions for the sustainable development of thetourism industry in the era of Xi’an later park. This paper uses the reference literature, fieldinvestigation, data comparison, conversation method, through the large-scale festival relatedtheory and sustainable development theory, after the events described, combined with theanalysis of our country in recent years large-scale festival case, summed up the developmentof Xi’an later Yuan era of tourism experience. On this basis, on the impact of Xi’an tourismindustry, and puts forward the development strategy of Xi’an Tourism later yuan era.Scientific and rational use of valuable resources World Horticultural Exposition given,to avoid later Yuan era negative impact on tourism and sustainable development of tourismindustry has important significance in xi’an. This paper proposed three conclusions: on thebasis of the function of tourism industry, the tourism industry policy adjustment; coping withinternational competition, making the group development policy; give full play to thegovernment macro-control function, the subsequent development of the transition WorldHorticultural Exposition. At the same time put forward the suggestions for future research,study and improve the development of Xi’an Tourism later yuan era.