Study On Purchasing Management Of Huasheng Fruit Fresh Apple

With the accelerated process of economic globalization, the competition betweenenterprises becomes much fiercer. Enterprises want to remain invincible in the market, notonly to continuous improvements in production, sales, but also to tap potential in purchasing.Especially for the fresh fruit business enterprises, raw fruit quality is the bottleneck for thesurvival and development of enterprises, whether to meet the requirements of the raw fruitpurchasing, can help to improve the core competitiveness of enterprises to a certain extent.This paper is based on the background of topic selection.In this paper, through the investigation of Huasheng fruit fresh apple purchasingmanagement, using the relevant theories of purchasing management and supply chainmanagement, is the raw fruit quality problems of Huasheng fruit fresh apple purchasingmanagement in the analysis, think for a long time due to high failure rate the quality of rawfruit mainly has two aspects:(1) of Huasheng fruit the company used "company+agent+farmer" mode of purchasing, allows the company to control the purchase link, resulting inhigh quality;(2) not set fruit supply chain effectively, leading to meet the high-end marketdemand of high quality fruit rate is low, high quality raw materials, causing great difficultiesto the company’s purchasing.In this paper, through the analysis of purchasing existing models on fruit industry,combined with the actual situation of Huasheng fruit, as fruit dealers of Huasheng fruit inorder to improve the quality of raw fruit, not only innovative purchasing model, and set up thefruit and effective supply chain. The analysis and comparison of old and new purchasingmodel from three aspects of organizational structure, purchasing process and suppliermanagement, that "new mode of company+service+Member farmers" change the old modeis not controllable in fundamentally, the old mode of "order orchard, to talk about the price,quality control, purchase" key link by agents operating by the company operation, therebyincreasing the company control of the purchasing process; through the establishment of fruitsupply chain effectively, the fruit information providers, manufacturers, distributors, fruitretailer and the end consumer effectively together to provide fruit, improve fruit quality from the source, to create high-quality raw material supply link stability, reduce the transaction costand production cost, improve the supply chain trading partners economic benefits, thereby topurchase high quality and low price raw fruit, to help to improve the core competitiveness ofenterprises.