KINGFA Quality Management Improvement Strategy Research

KINGFA SCI&TECH CO.,LTD (hereinafter referred to as KINGFA) was established in1993, and is one of the national innovative private enterprises, which specializes in the R&D,manufacturing and sales of high-performance materials, ranking number one in scale in Chinaand number four worldwide in the past20years. With the high growth of sales volume byyears, especially the increase of export and the market share in Japanese and Koreancustomers, KINGFA nowadays is facing much stringent requirement of product quality. Howto serve our customers well and how to increase their satisfaction have been a new challengeand task for KINGFA.After analyzing and studying the successful quality-management experience of foreignadvanced enterprises in this industry, KINGFA has come to realize that only if we adopt thosesuccessful experience to effectively help form our own quality-management system andcorporate culture so as to consummate our working habits and improve our product qualitycan our products compete with the products of the benchmarking enterprises, and situate invantage situation in the today’s international market.However, at the beginning, a heated debate for KINGFA internal bringing in ofmethodology has come up. Some executives from GE maintained the American qualitymanagement mode is quite abstract and effective, has achieved unprecedented success inAmerica, saved the lives of many American enterprises, and it is worth our reference andadoption.On the other hand, some executives from Japan, Korean and China considers that itis well known that on account of the similarity of race and the national characters betweenChina and Japan, as long as we adopt those successful management experience, Japanesequality management mode, and quality culture, we are bound to success.KINGFA in a heated debate, finally unified understanding, agreed that direct hireJapanese experts to company work efficiency. However, at the very beginning, themanagement model worked well, as time went by, it became unsustainable and in vaineventually. Nonetheless, it is not that the Japanese management model was with problems, butwhy did the quality model of the Japanese expert fail to perform compatibly within KINGFA?Taking along this question, by recognizing Japanese model, KINGFA had enabled thecompatibility of the theory and timely implemented adjusted policies and methods intomanufacturing. Ultimately, through thick and thin, we built up our own quality culture,consummate our working habits and improved our product quality, which was awarded aprize for quality control from the Guangdong Provincial Government in2014. This paper will deeply study and analysis focusing on the KINGFA quality managementimprovement and quality culture construction strategy and process, the formation process ofthe establishment of quality management system and quality culture in private enterprises,what kind of problems will be met, when faced with these problems, we should use whattheory tools? How to correctly apply these management tools and the introduction of whatkind of management mode in different stages.