The Competitive Strategy Study Of M China Company

Since2000, with the fast development of China industry, the market demand have beenincreasing quickly. In this period, multinational small and medium-sized high-tech electricalparts enterprises have entered the China for developing the huge potential market. Mcompany is a typical America small and medium-sized high-tech electrical parts enterprises,whose product is the magnetostrictive displacement sensors. M China is subsidiary of Mcompany, which was set up in2009. With the proper strategy, M China has been growing upsharply in the years. Study of M China reveals the facts in its success. This study analysesevolution of M China’s Competitive strategy, how it deals with the changing of the marketenvironment, and how it gets core competence. This study reveals the relationship betweenheadquarters’ strategy and China’s strategy, as well as reveals character and uniquecompetitive advantage common in West countries’ medium and small size high technologycorporation.From the analysis, we have seen the existing defects, for instance, unsuitable companymanagement, a single agent sales model, a single product line. Basing on this, this studyredefines the M China’s future market positioning and provides the implementation ofstrategy.According to the analysis on external and competitive environment of M China, get thecauses of M China’s success in the past several years and its core competence. Because themarket varies, analyze the M China’ competitive group for keeping and expanding the corecompetence. After the SWOT analysis, get a result that M China has opportunities onincreasing its business in the future several years. Meanwhile, how to adjust competitivestrategy to fit the market differentiation and differentiated customer needs will be key to besuccessful.Basing on the analysis above, M China would adjust its organizational structure to fit thedemand of development, build the sales strategy to fit the local market, push the localdevelopment and production to fit the huge low-end customers. Then, expand the productlines and the size of the target market by mergers. M China drives its sales growth byintegrating its resources in the Asia-Pacific region. Ultimately, M China achieves the target ofsustainable development.