The Marketing Plan Of AAA Environmental Protection Garbage Bin Of2014

MM group consists of a number of manufacturing and trading companies, the mainbusiness is to promote "AAA" brand green garbage bins, and it is professional production ofenvironmental protection trash and has strong sales skill. This article focused on the millionsof AAA environmental trash2014national marketing plan.This proposal adopts the style of the business plan. First chapter is introduction part,detailed introduced the background, target, research methodology and research of meaning;second chapter Enterprise status introduced, clear to introduced MM group status, companystructure and Organization chart, focuses on introduced MM group environmental garbagebarrels products business situation; third chapter marketing environment analysis, onenvironmental garbage barrels market of macro environment and the competitionenvironment for has analysis, and introduced main competition opponents, found AAAenvironmental garbage barrels by Department of location Chapter fourth set2014sales targets,on the basis of domestic environmental protection trash can using STP analysis broken downmarket and consumers ’ buying behavior, and AAA brand trash can choose a target market.Fifth chapter determines marketing combination plans, in third chapter and fourth chapter areanalysis and conclusions of based on products, and price, and channel, and promotions4Pelements for marketing plans combination developed; sixth chapter is team structure and theincentive mechanism, focus on introduced company team structure and the examinationincentive mechanism; seventh chapter is financial forecast and risk analysis, on marketingplans combination how to meet the financial target, and how to manage the risk andassessment, and the forecast as well.This paper is analyses, development and process of Marketing plan for2014, used4Pand STP marketing theory, for the development of a marketing plan provides a scientificmethod and basis on reflection and analysis, formulated on the basis of this year’s marketingplan that will facilitate the2014AAA environmental protection trash and can meet45millionsales target.