Research On Enterprise Micro-blog Marketing Strategy Based On The Precision Marketing

In recent years, Twitter is developing at flying speed，as it came into China in2007。The characteristics of propagation speed, simple operation, low, interactiveplatform, to attract enterprises to enter the twitter. Twitter platform has broughtconvenience to many enterprises. In the fierce market competition, confusion in thecurrent twitter marketing, enterprises to find effective marketing programs,marketing more targeted, is very important to achieve successful sales. Precisionmarketing positioning characteristics to the enterprise development in the futuretwitter marketing direction.My article focuses on the precision marketing has become a target of marketingactivities to the pursuit of the at the same time, based on the study of literature,research problems in marketing status in the twitter, precision marketingcountermeasures. Through qualitative and quantitative study, with a large number ofdata analysis, the twitter marketing and precision marketing user interest, brandpositioning, marketing activities, the relationship between several factors ofpromotion, opinion leaders. In twitter platform for marketing mode and method fordifferent user groups are subdivided and summary, sums up three kinds of twitteroperation and precision marketing strategies. In order to Sina twitter platform basedon analysis of application and value of precision marketing in enterprises in twitter.With the twitter precision marketing case analysis of the marketing strategy, toachieve precision marketing of twitter customers. We hope that this paper can havecertain application value to the enterprise to combine theory and practical case ofintegration.