Research Current Situation And Development Of Micro-blog Marketing About Fast Moving Consumer Goods

With the rapid development of the Internet and the rapid development of the new media age, microblog, the new media develop rapidly has entered a mature period, microblog’s marketing has been widely used by many companies. Different industries, different brands use microblog for different ways to sale more products or enhance the brand, all enterprises must think about this question.FMCG sales’ feature is fast consumption, product substitutability, maintain and keep in touch with consumers and exposure as long as they can,is very important. Today, Microblog became an urgent field of development territory for FMCG industry.Weibo is the most active microblog platform in China as an social media, it is very attractive and typically. In the microblog platform, different companies about how to influence their target marketing differ. different categories of FMCG marketing also have different ways to promotion in microblog. In this paper, a comprehensive analysis of the FMCG industry based on the characteristics of microblog marketing of FMCG industry situation and future development are analyzed and Prospects.