Marketing Analysis Of Dynapac Tire Roller

With the large expansion of the domestic highway, railway and the waterconservancy, the demand of roller is constantly increasing. Rubber tire roller is aspecial Rubber roller with pneumatic tire exerting compaction on ply material, and thecompaction includes the vertical pressure force strength, the horizontal level of alongmechanical direction of travelling and mechanical pressure force strength and rub roledue to rubber tire elastic, so that Rubber tire rollers have the excellent compactioneffect, and becoming an indispensable part of compaction. Therefore, the rubber tireroller will have a good market in China, its sales will be steady growing. And in thechoice of roller, domestic consumers will consider the comprehensive factors, such asprice and overall performance, so through market analysis and technical analysis, ourcompany designed a new type of rubber tire roller for mid-market, which applies witha single-pump and single-motor drive system, Concrete and scrap steel. its tonnage is27tons with total cost of348.7K. Compared with several domestic dominant brandroller, our new roller should be able to win the recognition of domestic consumersaccording to the higher overall performance, but its price is slightly higher. Benefitanalysis shows, the new rollers bringing good economic and social benefits, willsuccessfully enter the domestic market and achieved certain results. However, if thenew rollers entering the market in China and Asia, it may face the risk of policy,market, customer, management and technical, so we conduct a detailed analysis ofrisk and the corresponding measures to avoid greater economic losses. It is fullyproved that the design of the new rubber tire roller entering China and Asia ispracticable and necessary for development of the market situation.