Research On Marketing Activity's Cost Analysis & Its Application

Currently in the institutes of China,the research of marketing management is mainly focused on the general theories and concepts, while the research on the application areas is very limited.Enterprise marketing research is also concentrated on selecting the target markets as well as developing the marketing strategy, while the research on the total effect of marketing activities is fragmented and simple, due to lack of focus .Marketing is one of the key components in cooperate operation, so its effectiveness has direct impact on the cooperate operations.This dissertation starts from introducing the cost of Marketing activities, and then analyzes the marketing cost from various angles, which in turn create the various cost analysis results; and then this essay conducts application research to the cost-analysis results. The purpose of the whole research is to be able to evaluate the effects of corporate marketing scientifically, which in turn helps enterprise both to improve the effectiveness and to reduce the failure rate of marketing activities.This essay consists of 6 chapters. Chapter 1 & 2 give an introduction about...