Study On The Tourism Development Of Lijiang Animation

With the advent of the experience economy, Experience Tourism developed rapidly. Animation Tourism has its possibility of development as one of the most important forms of Experience Tourism. On the theory of sustainable development, the industrial fusion theory and creative industries as the theoretical foundation, this article launches the research. As everyone knows, the United States relies on the Disneyland and its series products, Japan depends on its a series of strong animation original works and the perfect animation industry chain, and South Korea has an advantage of the perfect animation game. Now, in the animation industry, the United States, Japan, and South Korea are the world’s top three. Therefore, this article has the study of these three countries and Shenzhen animation Park, in order to provide the experience for the Lijiang Animation Tourism development. Cartoon tourism development for it condition analysis is essential. In the fourth chapter of this paper is the SWOT analysis method, namely, namely Our Lijiang animation tourism development are introduced advantages, disadvantages, opportunities and threats analysis.Then, the fifth chapter and the sixth chapter are the core part of this article. In the fifth chapter, on the base of Lijiang’s unique climate conditions, natural conditions, cultural foundation and the Lijiang tourism development present situation, this article locates the Lijiang the theme selection, Animation Tourism Image, the principle analysis and the model selection. The sixth chapter proposed the Lijiang Animation Tourism Development from six angles, based on the development of Lijiang animation tourism situation.At present, the Lijiang Animation Tourism is in the embryonic stage. Although Lijiang’s tourism industry is quite developed, the animation industry development is relatively backward. If both unions are good, it needs the arduous efforts of the experts and the travel industry industrial circles and the government of Lijiang, and constantly opens up the road of innovation.