Taking Beijing A You Brand For Example Analyzing The Establishment Of Culture Value Of National Style Clothing Brand

In 21st century, modern enterprise competition has been deep into the cultural value of the brand and the brand style. National style clothing brand is a production of multi-cultural and personality era, brand’s cultural competition is prominent on national style clothing brand. How to establish differences and its brand culture is facing thinking by national style clothing brand.Beijing A YOU clothing brand is an original designer brand established in Beijing in the 1990s wave of national style clothing. The development of A YOU Brand is a miniature of the development of national style clothing brand. Experienced ten years of development, A YOU Brand gradually grown up to a mature brand with its unique national clothing design and loyal customer base. How to build and enhance cultural value is resent target of A YOU Brand.In this paper, you may see the main line of the gradual development of A YOU Brand, an analysis of A YOU Brand features in design and development, marketing and brand spirit aspects, and analysis of its unique way of insisting brand’s personality and reducing risk and profitable business model. It hopes that through the study of A YOU Brand, summed up a set of development model of Chinese national style clothing brand, made contribution to today’s ongoing construction of cultural and creative industries on clothing industry.