| Since the market-oriented reform in the1980s, the Chinese powerindustry has always been of great interest to the whole country. What isthe direction of the Chinese power industry reform? The process of themarket-oriented reform has always been the keen topic to the masses.This dissertation starts with the features of electricity as a product，and the particularity of electric power compared with other commodities.Then it explore the value chains of electric power, i.e. production,distribution, transformation and sales. It also introduces the currentsituation and the operating conditions of Chinese electric powerenterprises, and reviews the reform process of China’s electric powermarket. Then it moves to examine the reforms of power industry inoverseas markets and suggest building up the electricity markets withseparated distribution and sales by referring to the characteristics of thetypical electricity markets.Afterwards, the dissertation gives an overview of the future end-userelectricity markets with separated distribution and sales and analyses the relationships among the various processes of production, distribution,transformation and sales as well as market characteristics and basicprinciples, marketing operations and supervisions in this context.In the end, it provides suggestions in terms of business operations,development and strategic decisions for electricity enterprises within theproposed markets model. It defines the concept and characteristics ofelectricity enterprises, analyzes their key of management decision,descript the relationship between electricity enterprises and theirupstream and downstream, then designs the focus of marketing ofelectricity enterprises. Through such analysis and argumentation, we cancome to conclusion that China will finally open the end-user electricitymarkets, and take the separated distribution and sales mode. We will alsoknow that electricity enterprises will be faced with great opportunitiesand challenges in the future. |
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