The Inheritance And Evolution Of Couplets From The Perspective Of Cognitive Communication

Couplet of germination is inseparable from the development of metrical poem and prose, also benefit from the peach wood charms against evil this carrier in the long evolution process with Chinese traditional philosophy thought of the unity of opposites. From couplet features such as standard rules and forms of expression, can be in the past to mislead other content are collectively referred to as "class couplet",while couplet of formal time could be a preliminary judge for the end of the tang dynasty.Couplet development relying on in the first stage of the benefit of the cognitive context, the spread of boom top-down requirements, made the peak has not only rich in content and the carrier, also is a breakthrough in its performance. The prosperity of couplet culture not only depends on its own elements of communication, but its decline is inevitable in the interaction with the social context of the lack of cognitive communication.Although the social function of couplet communication has its particular emphasis, it can be divided into the cultural inheritance function of time and space,the social adjustment function and the entertainment function. If the new era of cultural communication to achieve innovation and breakthrough, it is bound to clear the limitations of the situation, pay attention to the form of innovation.