Microblogging Agricultural Policy Based On Information Communication Model

Emergence of microblogging to create a dissemination of information, sharing is a new platform for media information dissemination. Its appearance will undoubtedly accelerate the process of social information. A number of social hot events microblogging rapid spread of large-scale, has made microblogging public had a huge influence.With the implementation of the "three rural" policy, the development of China’s agriculture has undergone rapid progress in the implementation of agricultural policy is the development of agriculture and the most decisive power base. In recent years, the pace of development of information construction in rural areas gradually accelerated, agriculture is gradually poured into the Information Age. However, with respect to the cities, by economic, political and acceptance of the farmers themselves and other information on the dissemination of information in rural areas subject to greater restrictions, so, in this context, dissemination of agricultural information, policy information to become rural development the important part.From the perspective of agricultural policy point of view, modern communication, sociological theory based on analysis by the locomotive, Ucinet social network analysis software, developed Agricultural Policy Analysis Center information dissemination process in the micro-blog. The main contents of this paper will be seven chapters elaborate. The first chapter is the analysis of the research status at home and abroad, to establish the theme of the article by the content and structure of the study, namely microblogging propagation mode applications in agricultural information dissemination; The second chapter is mainly elaborates the dissemination of information theory and social network theory, mode of transmission and microblogging features and analysis. The third chapter characteristics of the micro-blog agricultural policy information through clear information about the characteristics and laws of agricultural policy in the spread of micro-blog, a better understanding of agricultural policy information microblogging influence. The fourth chapter is focused on the structure and function of agricultural policy information micro-blogging transmission. The fifth chapter is of a micro-blog information on agricultural policy, for example, to build a micro-blog user’s communication networks, the use of the network control center in the middle analysis to identify the user attributes for microblogging propagation. Chapter VI proposes the development of appropriate advice, the main route from the distribution of agricultural policy microblogging relevant functional departments and the government focuses on three aspects of the collaboration network. Chapter VII of the arguments summarized, summary and outlook for the future.By studying such information communication networks and information functions, we found agricultural policy micro blogging is improving our government released partial information links, this way you can speed up the spread of information among governments and the public propagation velocity of information policy, but also to improve the visibility agricultural policy information. Moreover, the spread of this type also strengthened the interaction between the government and the people, to achieve the communication between the general public and the government. So that these sectors can be more effective to promote agriculture-related policy information.