Research On Media Crisis Communication Management Of Mainland And Taiwan Of China In OMNIMEDIA

In recent years,the “OMNIMEDIA“ is a popular concept of media and communication in China. In recent years,the “entire media“ is the concept of educational world widespread attention and positive research.Under the background of the media,the propagation speed of crisis events continues to increase,the expanding effective,the role and status of the media is changing,so faced with new challenges. So,the government,society and the public put forward new requirements and hope for the media.In the different stages of crisis communication management,assuming the responsibilities and tasks of different media, whether doing crisis communication management, relationship between the media can realize social and economic benefits. I believes that the media crisis communication management should follow three principles: rapid response, information repeatedly checking,abide by the moral.At present,in the fields of crisis management,in view of the media crisis communication studies abound,but the media on both sides of the Taiwan is a comparative study of the less. So, this article from the perspective of crisis communication, the combination of media management theory,from the media perspective,systematic investigation,interpretation and comparison of the media on both sides of the crisis communication management. This attempt in the field of media operation and management or in the field of crisis management, have certaintheoretical significance and practical significance. Combined with background of the media on the media crisis spread to macro research,is advantageous to the forming mechanism of media better study crisis,explore the law of its spread, to better deal with it. Secondly, on a comparison of the media, also conforms to the trend in the cultural transmission level on both sides of the Taiwan straits started communication,in a sense is helpful to promote the prosperity of cross-strait cultural communications.This article can be divided into five parts, the first part is a brief introduction,elaborated the research background and research methods,summarized the concept of all media and media transmission of crisis management research; The second part of the media analysis, the mechanism of crisis communication management mainly includes the related media crisis communication theory and ideas;The third part is the media crisis spread the establishment of the mathematical model and relevant analysis,including the mathematical model of media crisis communication management exploration,data analysis and case analysis,etc.;The fourth part is the media crisis communication management strategy and principles.The fifth part is conclusion and thinking.