| As a relatively new TV category, sports TV domestically started late, after the 2008 Beijing Olympic Games, China’s sports TV ushered in the period of great development and led relevant research. At present, the research on sports TV in China mainly concentrates on three kinds: Research on the national sports TV pattern, regional research on sports TV in Beijing, Shanghai and Guangzhou and other more developed areas, research in the areas with professional sports channel. But the research on the municipal level is relatively less, especially sports TV research in Henan is basically in a blank state, and a small amount of research is only for the program Wu Lin Feng. It is lack of research on the overall situation and development trend of local sports TV. This topic will fill the blank in the research of professional sports channel in Henan area. This paper will analyze and research development and the survival status of sports programs of Zhengzhou TV station, combining with the experience of successful programs, analyze the existing problem of sports programs of Zhengzhou TV station at this stage, offer corresponding countermeasures for development of sports programs of Zhengzhou TV station, and discuss the development trend of the sports programs in the future.The rapid development of CCTV sports channel and the increasing shrinking of provincial and municipal sports channel make the situation of sports program of city TV station in jeopardy. Under such circumstances, how to survive and develop the sports program of city TV station has become an urgent problem for the practitioner. This paper studies Zhengzhou TV sports channel via literature survey method,, expert interview method and logical inductive method, carries on research on how to make the program, fully grasps the transmission characteristics of the program, and seeks strategies to promote the long-term development of Zhengzhou TV station and development of city sports programs, through analyzing the content and form of the program.Through the analysis of the audience rating, market share and other related data, sports programs of Zhengzhou TV station, after years of development, had brilliant moments, but subject to qualifications on the city TV station, the present survival status is not ideal, there are not many programs, the audience rating is low, market share is little, and there are great difficulties for further development. The regional characteristics of sports programs of Zhengzhou TV station are not prominent, and the regional characteristics are not obvious. Affected by the Internet plus wave, new media rapidly develop with the characteristics of good timeliness, fast transmission speed, largely diverting TV media audience, and have a great impact on the traditional sports TV.Faced with such a situation, sports programs of Zhengzhou TV station should adjust strategies for development in a timely manner to create the brand column with competitive and regional characteristics; Reform the personnel system to stimulate the creative power; Take the initiative to meet the development of new media to help sports programs of Zhengzhou TV station to achieve better development. |
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