Research On Social Network Information Dissemination Model Based On U&G Theory

At the beginning of the twenty-first Century the rapid development of the world, and every aspect of human beings is also constantly improve, such as human communication and communication requirements. As a developing country with a large population and emerging economies, China has a more urgent need for communication and communication.. Therefore, social networks in China will get unprecedented opportunities for development and great social value.From the perspective of social perspective of the theory of "use and satisfaction", this paper discusses the social network users can obtain the social satisfaction from the use of social networks. Firstly, based on the use and satisfaction theory, a theoretical model based on the use and satisfaction theory was constructed to find a theoretical model of the influence of social media on the use of social media. the theoretical model of the influence of social media on the behavior of information dissemination is constructed. Using Spss16.0 for data analysis, the relationship between the main demand and satisfaction of social network information dissemination behavior and the relationship between the factors and the income obtained from the use of social networks are obtained. Then, based on the social network theory, the characteristics of the micro channel users as the theme, the use of Ucent software for college students to know the network, consulting network,collaborative network and the emotional network to carry out empirical testing and analysis. A comprehensive understanding of the relationship between the micro channel users and members of the main composition, a detailed analysis of the relationship between the micro channel users and micro channel user community characteristics, micro channel user relationship and micro channel information dissemination. Secondly, according to the social network communication components, the social network information dissemination model based on the use and satisfaction theory is constructed, and the characteristics of social network information communication are analyzed from the aspects of audience,communication, communication channel and communication content. In the end, the papersummarizes the impact of social networks on the pattern of information transmission and the value of social network information dissemination and the future research.Under the foundation of the research in communication theory by using the communication theory, the purpose of which is to of social network information dissemination in satisfying the users of social media functional value, experience value, in order to have help in social media industry in the rapid development process foster strengths and circumvent weaknesses and improve information dissemination in China’s survival and development ability. At the same time, it provides a practical reference for social network information dissemination, and promotes the development of social media industry, and better serve the people, promote social development, realize its value.