| At present, as the development of new media, traditional media market and the itsaudience are divided. Especially microblog, WeChat and other kinds of client-sidehave obtained a large number of audience and revenue with its own unique advantages.In order to stem the tide and retain the audience, traditional media began to merge with the new media,The dividing line between various media has become increasingly blurredWeChat, as an emerging mediawith the diversified transmission modes of voice, images, text and videoetc, has wined the popularity and chase among the public since birth. According to official data updated by the end of the first quarter of 2015, WeChathas active users of 549 million from over 200 countries monthly. WeChat public account, as a major service of WeChat, has attracted nearly eighty percent of its users, which contains Enterprise public accounts and media public account.WeChat shares the advantages of large-user platform, mobility, diversified transmission forms, and low construction cost, which makes WeChat become the selected one to promote the medium merge of television media. As an important force in China’s television industry, many provincial TV in the face of the new media to seize the opportunity to seize the initiative, have opened the road of integration with WeChat public platform. At present, all of China’s provincial TV stations have opened their own WeChat public number, in order to open up a new way of development.This paper selects the Anhui satellite TV as a case study of WeChat’s public number, through the analysis of its operations to think, in order to provide a reference for the operation of the WeChat public number.This paper is divided into five parts. The first part is the introduction of this paper, including the source of the topic, the purpose and significance of the topic, research methods and related literature review. The second part is the first chapter of this paper, introduces the provincial satellite TV, the development of new media, including the challenges facing the new media environment under the provincial satellite TV and on Provincial Satellite TV in the changing media environment of network integration of the main course of the comb. It can be found that, at present, WeChat is the darling of the media convergence of the provincial satellite TV, the provincial satellite TV WeChat public has also been opened.The third part is the second chapter of this paper, which starts with a case study of WeChat public number operation in Anhui satellite TV station. In this chapter, It mainly introduces the Anhui Satellite TV set up micro channel public platform, which is expanding the TV content dissemination channels, broaden the channels of distribution of program content, make up and the audience interaction short board, at low cost to realize TV brand marketing, finally won the audience of potential. In short, won the audience to regain lost market, not just the Anhui satellite TV is the fundamental purpose of all traditional TV media to build WeChat’s public platform. In the second section of this chapter, summarized the Anhui satellite TV WeChat public number is how to carry out the Anhui satellite TV and WeChat’s two-way positioning, to open the Anhui satellite TV WeChat subscription number and WeChat service number.The fifth part is the fourth chapter of this paper. Through the first few chapters on the Anhui satellite TV WeChat public number operation analysis, found that the existing problems of Anhui satellite TV WeChat operators. In the face of the problem, combined with the author’s understanding of the operation of the Anhui satellite TV, as well as other provincial satellite TV WeChat public number of observations,to explore the Anhui satellite TV WeChat’s public space can be developed. Finally, through the above analysis, combined with the overall provincial TV micro channel operate the public some of the status quo of provincial TV micro fusion in a better future need to integrate the development of thinking transformation, fusion to improve the way and to clear the fusion of fundamental. |
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