Analysis On Influencing Factors Of Users’ Intention To Use Location Based Social Networking Service

The smartphone prices overall decline in recent years, government supervise operators taken to reduce Internet access charges, enhance network coverage and other measures to optimize the environment on the Internet, and mobile Internet industry to enrich the new application, China’s mobile phone users access threshold is reduced continuously, and lead to further growth in the scale of mobile phone users. Due to the continuous progress of mobile network technology and the promotion of the global mobile operators, location based services and mobile social networking services combined with new mobile social networking services has become one of the most powerful new business growth. Because of its large market size, broad prospects for profit; domestic market competition is fierce, the industry pattern is the characteristics of the differentiation trend, and in our country at present, the research of mobile social network service location is relatively single, scholars focuses more in the field of production as the starting point, technology research to solve scheme and to explore the position of service industry business model, but from the user’s point of view of study of literature is less, in the presence of the study on the main factors affecting social network location service development is missing.So this study summarizes the overview of the development of mobile social network location services, comprehensive induction technique of receptive field model and theory, summed up the dimensions of related factors, impact on users use willingness of various factors are analyzed and studied, construct the mobile social network service user intention model, according to the research conclusion, trust, user experience, perceived risk in the model effect more obvious, should as far as possible to increase the trust degree of the users of the product, reduce the product in the presence of potential risks and for users of personal privacy and information related to do protection work. In addition to enhance the user experience, and actively respond to user feedback, enhance the overall performance of the product. In the theoretical research, this study in reading on the basis of a large number of previous studies, LBS and SNS users use is a significant factor of the factors affecting the willingness to extract, to constructed of LBSNS users use intention factor model, and draw in LBSNS these factors of influence.