Omnimedia Environment Of Theme Museums Brand Communication Strategy

The brand communication strategy in omnimedia environment is based on integration of media content production, media forms, and the channels of communication. The brand building and communication with customer and consumer are through integration of traditional medium and new medium within omnimedia environment.Speaking of theme museum brand strategy in the omnimedia environment is conducive to fully control media operation model, integrating theme museum media content production, media forms, the channels and forms of communication. Compare to traditional museum and the same type of education, entertainment institutes, theme museum own borned brand advantages. However they are not been used in the best way. The purpose of this article is to build up the brand of theme museum and ease the diploma of theme museum lack of brand awareness and visitors by using omnimedia marketing concept.This paper takes Jackie Chan Film Gallery as an example, analyzing the advantages and disadvantages of the existing communication strategies, and puts forward the brand communication improvement strategy in omnimedia environment, which provides the same type of new theme museum to provide universal media brand communication strategy.