Study On The Communication Effect Of Social APP’s Pushed News

With the development of Internet technology and the increasing number of the network users, almost every big network expands the audience market operators by attacking the terminal. It has become an important way to communicate information. In recent years, along with the sharply increase of the number of intelligent mobile terminal, the push of the news by social APP brings a new kind of experience to the users. This article use the push of the social APP as an visual angles, combined with specific case,can conclude that it has strong short-term effect, easy to form the network public opinion field and easy to change the network public opinion field. According to the characteristics of the push of the social APP and the communication effect,this article will show you related problems and suggestions.By studying of articles of other scholars about social APP and the push of the news will find that most of the scholars regard them as separate individuals, but the push of the news by social APP is a kind of additional service. They have mutually dependent relationship, therefore, this article is written from the perspective of new push of the social APP. Defining and summarize characteristics of social APP and the push of the news, analyze the communication effect after the combination of the two, and put forward related suggestions to the push of the news by social APP, so that the push of the news by social APP can promote the growth of journalism.This article can be divided into four chapters, the first chapter is about the study background and the significance of this article, and the thesis summary of social APP,the push of the news and the effect of communication. The second chapter give related definition of social APP and the push of the news.Analyze the advantages of social APP.Give the instruction of the method of the push of the news. In addition,in this chapter, give an introduction of the way to push new from the time, and show you the business model by the time, frequency and the content of the pushing news. The third chapter first conclude he characteristics of the push of the news of social APP and concluded that it has strong short-term communicate effect, easy to form public opinion field and easy to change the network public opinion field.. In the fourth chapter, in view of the above communication effect,accurate push,avoiding distortion of news reports and positive interaction of traditional media and new media can be taken.