A Study On News Feed Ads Of Wechat

In January 2015, the News Feed Ads of Wechat came into the public’s perspective, and aroused widespread discussion between public and the industry. After one year the News Feed Ads of Wechat released, various brands’s News Feed Ads came to the "circle of friends" of Wechat.But as a new form of advertising, the theory and application of the News Feed Ads of Wechat are still very limited, there are still many problems just like the News Feed Ads of Wechat on the actual application needs to be solved. What kind of problems that the News Feed Ads of Wechat has in the actual applications and how to efficiently utilize the advantages of Wechat to improve the advertising results? These issues have a very important practical significance.The study treats the News Feed Ads of Wechat as the object, do the research on the ads’ application value and the problems the ads have, and give some suggestions about advertising in Wechat in the future.In the second part of this paper, this study make a value analysis about four directions:the advertisement audience, the form of ads, the communication process and the monitoring of advertising effects. According to the research, this study find the News Feed Ads of Wechat has the best quantity and quality of advertisement audience, the efficiency values of ads’ forms, the social value about communication process and the utilitarian value of monitoring of advertising. In the third part of this paper, this study analyze the practical application effectiveness base on the settle data of excellent cases, the conclusion of comparative analysis and audience interviews. This study find that four kinds of News Feed Ads have the advantages of communication and the good effects. Meanwhile, this study also find that there are still some problems the News Feed Ads of Wechat has. Just like the accuracy of advertising is low, the acceptance level of audience has have some differences, and the audience worry about their privacies be leaked.According to the advantages of Wechat and the excellent cases and refer to the good place others social media have, in fourth part of this paper, this study gives some specific application suggestions for the problem about practical use:try to improve the value of advertisement content, the form of advertisement and try to find the better time to adverting, and so on.