Research On The Choice Of The Media About The City Brand

With the development of society, the competition between the cities will be aggravated.The modern city competition has transformed from the pure hardware conditions of competition to the soft strength.In the soft power of the competition, the city image promotion, has become a crucial link, because the image of a city is a window for attracting outside attention.A city image quality, can affect people’s impression of the city to a certain extent.Nowadays, more and more cities are busy doing their city image promotion,But appeared in the process of promoting a thousand city surface phenomenon, the causes of this phenomenon is due to these cities have no overall strategic goals, no accurate for urban image positioning, there is no analysis of various factors, which affect the city publicity, that some city propaganda featureless, and identity cannot be people like.In order to break through this bottleneck, more and more cities began to the road of the brand.Because the brand is an art of communication, its purpose is to continue to create brand personality, affect the target audience behavior, attitude, value orientation and so on, is the long-term sustainability of the activities to create.Compared with the previous city image promotion, city brand image promotion even broader vision, communication more efficient.Medium is the essential factors in the process of city brand image shaping,which is the carrier of city brand image in the process of city brand image promotion, all must be completed through the media, the media plays a vital role in the whole process of city brand image building.With the continuous development of new media, more and more media all around us, is too busy to attend to all.But the fact proved that, only to choose the most suitable for their own media, can efficiently city brand image promotion.In other words, precise advertising can reduce unnecessary waste of resources.