Gender-sensitive Perspective Of China Youth Daily’s Media Coverage

The news media can influence the cognition of social audience,which play an important roles in the popular cultural and the cultural heritage of traditional media. However,in a long period,news media always affected the inequality concept of gender between men and women left the history, especial In the coverage of women figures, shaping the image of women still exists a lot of problems.Positive gender characters expression Help promote the advancement of women and the protection of basic social status of the rights. Sided negative reports will strengthen the patriarchal society endorsement sexism.Since the last three Feminism Ideological trend Status of women in social life has been greatly improved, it is in all aspects of political, economic, cultural, technological, etc. With the progress of society, Gender inequality is gradual shift to more difficult to detected,which is the Hidden discrimination. Behind the inquiry is how to maintain the role of inequality. Limiting personal choice and expression have a more important and far-reaching significance. In this paper,bring the Gender-sensitive indicators published by UNESCO to China Youth Daily.Making the statistical analysis of the report contents.(1) Gender parity of the News media editorials(2) Sex Description of the News media editorials(3) Gender Equality of the News media editorials(4) Sex reflect of every department contents,Comprehensive analysis of four angles in term of Practical aspects of gender reports of China Youth Daily.This paper aims to analyze a specific case as a reflection of today’s society in the mainstream news media coverage of gender aspects of the actual situation. Thoughts lead readers, To provide effective reference for gender reform of the global media coverage.