| “Collection” formerly known as "Old news", which is a professional newspapers of collective culture, and it is the only one which offers at home and abroad at present. Since its creation on 2000, circulation reached 50000 copies. The reader covers throughout the field of culture of various provinces and cities, American, Japan and South Korea, the overseas area. The newspaper reports all kinds of information of antique books and the classic book around the world, it also introduces all kinds of calligraphy and paintings of celebrity,collects the information of major auction, also introduces key characteristics of Library and the famous publishing institutions. As of a private library collection mechanism is introduced as the main content, take the promotion of the taste of collection and reading as fist.This article mainly introduces the establishment and the development of the newspaper and editing features, analyzing deeply Cang Shu Bao’s efforts to enhance competitiveness,to maintain a competitive advantages in the background of digital, it also actively explores,creatively thinking in the editorial features, the marketing strateg. Especially noteworthy, the newspaper makes full use of its platform advantages, great content, and carrys out an exploration, including brand building, custom publishing, three-dimensional operation, using digital means to develop its business strategy and business ideas, and so on. It has made certain achievements, it is worth learning from the print media. However, there are also some problems in the exploration of the breakthrough. the author also put some suggests. In the exploring of the development process in the efforts, Cang Shu Bao’s development has certain reference significance to the media deal with the current media environment.Key words Cang ShuBao characteristic publishing Stereoscopic Brand building... |
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