Study And Implementation On Android APP Intelligent Generation Based On Mobile Marketing Platform

In the last few years, mobile internet developed rapidly. Smartphone has already become an essential tool in daily life gradually, while mobile application also has ushered the explosive growth. On the other hand, e-commerce, which also is arisen by the development of internet, is striding forward towards mobile terminal. With the popularity of 4G internet, APP will be powerful assistance of mobile internet marketing. It not only provides good user experience and various customized services, but also can act as corporate mobile portal to promote corporate image and enhance degree of adhesion between enterprises and customers. However, customization of APP needs to consume a certain resource. The majority of small and mediumsized enterprises or merchants have no such the ability. Therefore, in recent years, generation platform of mobile application has been springing up constantly, for the sake of providing solutions for customers, who have no ability to customize.This paper investigates and analyzes characteristics, advantages and insufficiency of existing APP rapid generation platform, and puts forward new conception by aiming at marketing-based APP customized schemes. Given that existing rapid generation platform, which regards the entire application as a unit, has lower flexibility ratio for customization, and development platform, which considers general control as a unit, has too large design difficulty for common users, the paper comes up with marketing Android APP generation scheme with the unit of basic function module. By realizing Android marketing application function database, it can offer resources to users, deliver rights of function selection and free combination to users, structure Android project in line with user design requirement and generate application APK. In the premise of no increasing user design difficulty, the generated application will be closer to user demand.This paper introduces Android system structure, developer components and APK constitution, analyzes basic principle of XMPP protocol, Openfire open-source framework and Asmack application development database, and elaborates Ant compiling packaging principle, etc. According to mobile marketing application requirement, the paper designs and realizes various marketing Android functions, including instant messaging, commodity transaction, exhibiting information and personal management, and ultimately designs and realizes Android APP smart generating technical scheme based on mobile marketing platform. This scheme uses application server to provide APP design function, integrates with Android functional codes by APP constructing server, utilizes Ant tools to conduct compiling and packaging and ultimately generalizes applications that comply with enterprise demands for users downloading and using.