Search Engine Optimization For Music Entertainment In Internet System

Nowadays the dem and of Internet users for music keeps increasing. The digital music industry has a broader space for development. Meanwhile, as the general Internet entrance, search engine which gathers enormous users, is also in its rapid developing period.Based on the research on the work principl es of mainstream search engines, with SEO White Hat and Box Com puting, this paper is concerned on internal unified search regulation, webpage optim ization, keyword optimization and sitemap building to complete SEO for Migu Music website.Firstly, the author focused on analysis of keywords, web spiders, ranking algorithm, etc. of mainstream search engines, such as Baidu, 360, Sogou, Google, etc. It helped lay a foundation for the whole SEO work.After the research on the work principles of search engines, the author began to carry out SEO which contained three parts:Part 1: The author optimized the pages of the website and regulated the site layout, the front-end codes and sitem aps to make it can be recom mended by search engines preferentially and acquire a higher evaluation.Part 2: The author reg ulated the internal specifics of the website. The author instituted rules for website titles and meta-information, then optim ized keyword summarization, the internal navigation a nd Migu Music’s URL to help users get information by search engines more quickly and clearly.Part 3: Based on the research on the work principles of mainstream search engines, the author solved the bottlenecks of Migu Music’s internal search engine, such as wrong search results, disordered result ran ks and different results which were searched by the same keywords, etc. Now Migu Music has a unified search which can supply m ultiple interfaces and contacts for users. The users have a better experience.Finally, the author hopes the research on SE O of music in Internet system can be continued by this program. On the one hand, the researchers can use the research on search engine techni que to analyze and op timize search engine ru les, then enhance websites’ exposure by page optim ization. On the other hand, the researchers ca n optimize the technique and display of website fully to elevate the website f lux by the analysis of user behavior trajectory.