Research And Realization Of The System Of Xiamen Radio And Television Digital Engineering Co LTD TV Shopping Mall Management

With the rapid development of e-commerce, TV shopping as a new marketing approach, has experienced more than ten years of development in the Chinese market from the early 1990 s. Its broadcast capacity grows rapidly and market share expanded quickly. As a complement to the traditional business model, its convenience has also been recognized by many consumers. TV shopping as a new shopping patterns, has the following advantages: first, it meets the need of the modern pace of life, make a phone call, door-to-door, simple and quick; second,it reduces intermediate links and costs; finally, introducing detailed product information, stimulating shopping desires, etc., as a efficient and quick way of shopping, it is known as the "new modern family shopping way" with online shopping and telephone shopping together. However, There are also many problems in our current television shopping.For example, most of them are confined to the channel to listen to, then phone orders, as well as advertisements flooding and other issues. This paper aims to build a TV shopping platform similar to e-commerce platform, but this article focuses on the design and implementation of background management. Television as a channel access, its design and implementation is not in the scope of this paper.How can we make TV shopping to play the greatest commercial value? The answer is to create a complete value chain of the television shopping industry television mall. Based on several demands of Radio and Television Digital Engineering Co., Ltd. Xiamen, this paper aims at establishing a television mall management systems to create the core of the industry value chain, service our TV customers and create value for the company.As television is just a user access channel, a set of perfect TV shopping system includes user data record, order processing, inventory, logistics distribution, common problems(knowledge base) management and so on TV shopping might involve the operational links.For TV shopping mall management system in this paper focuses on the backend business operation and management.Shopping mall system background namely television mall management system can use e-commerce website development technology. After many measures, taking into account future development, the paper design and implementation of television mall management system uses a scalable J2 EE technology and good MVC pattern. The MVC design pattern is clear, easy to expand, using the distribution characteristics, therefore it has significant advantages in the construction of Web information systems. The separation of model, view and controller, make a model that can be invoked by multiple views that improves the utilization rate of the model. MVC design pattern allows the system to easily support other new types of clients. And J2 EE as a large-scale enterprise application development technology,it provides a good mechanism for building scalable, flexibility, easy maintenance business system.Except with the introduction of the system itself function module also used flowcharts, describes in detail the realization of each module, after strict functional testing and performance testing using the tabular form for the test result is given, showing that the system in this paper, the development in the aspect of function and the system completely meets the requirement of production.