Heyuedu Microblog Marketing Plan

Heyuedu is the reading brand that Yidong launched in 10th January 2014. It contains several products, including reading APP, websites, e-books and so on.It is based on the requirements of users for all kinds of reading. And it cooperates with these institutions which have publishing or distributing qualities. So Heyuedu integrates various types of reading contents and creates a new book distribution channel, which has become the largest digital library of genuine convergence platform. Now Heyuedu can make sure that users have the access to read at any time and enjoy a new and happy reading experience.During the internship, I had the chance to participate in the Heyuedu microblogging operations. And my plan is divided into six parts:design background, value, design, specific operational strategies, examples of design and innovation, reflection and summarizing. This plan is based on 5T marketing theory, which is included of Talker, Topics, Tools, Taking Part and Tracking. With the help of the platform Sina Weibo, my main objective is to improve Heyuedu’s brand exposure, strengthen the network communication efforts, further promote its application, and expand its brand influence.