The Correlation Study Of The Influence On Network Public Opinion With Netizens’ Attitude

Since the 1990 s the advent of the Internet in China, was established in 2014 to China’s network security and information technology group, China’s network of public opinion through the maturing process of development, from 2005 began to focus on the academic network of public opinion, by 2014, public opinion research on the Internet is through the development of three stages, namely the exploratory stage, stage of the outbreak as well as the stabilization phase, research from the initial conceptual study to the later practice case studies. Internet public opinion in China began to gradually move toward standardization and mature, but because China is currently in transition, social contradictions still exist, various discordant elements still lurking, so the network of public opinion still needs to be sufficient attention.As users of the network participants in the network of public opinion will have a different mentality change, and change its decision to change the mentality of their behavior, this paper attempts to explore the impact of network users mind public opinion, from the users of the main factors, seek a new way to deal with the network of public opinion.In research methods, firstly by the relevant research in order, it was carried out to define the scope and conceptual development stage summarized in three Internet users mentality and the mentality of the network of public opinion and influencing factors, and into the mentality of Internet users Participation mentality, the mentality of entertainment and catharsis mentality, combined with its behavior characterized, that the amount of attention, as the transfer amount and the amount of data to support a review, to explore the role of the mentality of Internet users in the network of public opinion processes. Then use the "microblogging index" and other tools, combed the 2013 event 120 network public opinion, as a sample for analysis of network public opinion, and the participation of public opinion through the network, the network and the network of public opinion affect the evaluation of public opinion as the basis, and Correlation analysis of network public opinion carried out. At the same time, we use SPSS19.0 data for 120 samples for analysis, and performance data by the behavior of Internet users in mind, analyze the correlation between Internet users in mind, the three attitude linked to the network of public opinion related to systematic analysis, drawn from every network mindset impact on public opinion, so as to provide a basis for the latter part of the network corresponding to deal with public opinion.By correlation analysis and examples prove that Internet users in the event of a network of public opinion, its participation in the mentality, the mentality of both entertainment and catharsis mentality and development are inextricably linked network of public opinion, but to participate in the mentality and attitude of the entertainment network public opinion The development is not directly related effects, and give vent to mind is a direct result of network events that have occurred in the development of public opinion. In addition, participation in the mentality and attitude and entertainment network development, although there is no direct effect of public opinion, but with the mind has a direct correlation catharsis effect, it can be said that the attitudes of public opinion has an indirect effect on the network.Since three of mind development process in the network of public opinion can not apart, this article from the development phase of the network of public opinion point of view, trying to propose appropriate for each stage of Internet users mentality guide policy and identify each phase focuses on the mentality of Internet users conduct Key guidance, in order to avoid and prevent the outbreak of a network of public opinion events.