Analysis Of Communication Patterns About Self-made Network Plays

With the rapid change of the Internet, the video websites have enjoyed a richboom in recent years. The network companies also take this chance to applythemselves in the TV play industry. Therefore, self-made network play, a new form ofTV play has been given birth to. Nowadays, the self-made network play is nowopening up a vast range of prospects. It must be growing up vigorously during thistime. With the consolidation of the youku.com and tudou.com, it has released a dramacalled Wan Wan Mei Xiang Dao (What the Hell) which has got about0.26billion pagehits during3months. Until Oct,2014, Wan Wan Mei Xiang Dao (What the Hell) andits sequels have got about1.4billion page hits, more than the population of China.The youku.com released a new2-minute sequel in Feb,2015which earned more than1million page hits just in one day. It was the first salvo of self-made play ofyouku.com in2015. Another self-made play called Soul Ferry which was released byiqiyi.com has made a miracle of365million page hits during only20days. It helpsiqiyi.com wins part of the self-made play industry’s competition. Also the same to thev.qq.com, the Blind Spot which they made, has achieved a good result. In one word, ifyou are bored with the small household affairs’ plays, close the TV and open thewebsite. You will find a wide range of self-made plays on the websites, just likecomedy, ancient costume and so on. At this time, there is a large amount of playsimitating each other which caused a seriously homogeneous and ordinariness resultwhile the self-made network plays have innovative themes.While inheriting the traditional TV play’ successful experience in the way ofcommunication pattern, it adds a lot of timeliness and novelty. However, there are lotsof problems and hided risks of the self-made network plays which is in the critic timeof development. So it will need a few tries and explorations that can find the methodto solve problems and reduce the risks.These days, the self-made network plays have been viewed as a new profitpoint of video websites. There must be a fierce competition of self-made play Industryin2015. It seems to be a important set of issues that whether the self-made network plays can develop in to a pop culture industry and benefit the industry and theaudience.