Research On The Dolphin Books Business Strategy Of The “Yu Xiaoqun Period"

Dolphin Books was a small company in Beijing specializing in children’s books published.After 2009, Yu Xiaoqun was transferred to press president since the agency began to set foot in the picture book and Humanities. Press exit in the Republic of China children’s book series, widely acclaimed by the readers. Especially in the humanities and the publishing field, the Dolphin Books ever completely excluded from the field, established a dolphin brand. Study on the dolphin press business model, summarize the dolphin Club brings the rapid development of the enlightenment, to provide reference for development of other small and medium-sized publishers can..This article is divided into three parts.The first part: the development stage of the dolphin pressThe first part: the dolphin press, stages of development. nitial stage, as the Foreign Languages Press resume trading; independent operation stage, belonging to the China International Publishing Group, independent management; "Yu Xiaoqun times", Yu Xiaoqun as the dolphin club president since 2009.The second part: "Yu Xiao Qun times" dolphin club’s business model. Respectively from four aspects:Business field is extended from children’s books to the children’s book, the humanities, the picture book; Management after the establishment of new enterprise system adjust and the marketing concept in new media era of advancing with the times. To the author, the author especially mining in the “Republic of China”; Use of editing talents.The third part: Dolphins Books bring enlightenment. Dolphins in analyzing the social management pattern, on the basis of summarizing the dolphin social rapid development brings revelation, especially in the brand construction, talent utilization, the system construction from three aspects of enlightenment...