Research On The Transformation Of Idea And The Cultural Choice Of Contemporary News Value

In order to promote the development of journalism must keep pace with the times,to see a problem with the dialectical, development perspective. At present, our country is in the period of social transition, this is an important period of change. Historical Materialism look newsworthy ideas and explore their development status and future direction, related to the healthy development of contemporary Chinese news media.Discussion the transformation of news value, not only for summarize and improve the development of journalism in China, but also further expand the journalism theories.This paper along the track of the historical development, combined with social,economic and cultural development, the evolution of news values were longitudinal analysis, including the formation of the "elements" based traditional news values, and the development of the "audience" of a modern news value theory, and analyzed the influence of the change behind the social and cultural environment.In the context of a new era, news value requirements change naturally from the show in front of the audience of the news text reflected. The news text is a bridge between the news and the audience, is a platform for communication between communicators and recipients. For the wide and effective dissemination of news fact,realize news value, it is necessary to start from the news text presentation. Based on the research of news text presentation, found with the popular and vivid language, narrative strategy can be created with the audience closer communication opportunities, in order to realize the communication of news value, and with the changes of social environment,news values were fine-tuning, Promote news text presentation innovation, the final show of the power of journalism.Finally, from the cultural perspective to analyze this dynamic mechanism of a series of changes. On the one hand, Consistent with the times pace of the specific social and cultural impact of the news value of changes, so that the starting point and end point from communicators leading into the center to the recipient as the center. On the other hand, spread practice under the guidance of news values, Continue to reflect and promote the public’s broad participation, the formation and development of transmission by the interaction of social and cultural environment.