Research Of Formation And Countermeasures Of Internet Rumors In The Age Of We Media

With the development of Internet and mobile Internet, we have entered the age of we media. Changes of media technology caused the change of media ecological. As the "stubborn" and "cancer" of Internet communication, the formation conditions and propagation features of Internet rumors has emerged new changes. Therefore, the countermeasures of Internet rumors also need to "advance with the times", four aspects of government governance, media responsibility, social self-governance and netizens on own initiative form an effective linkage, can co-purify the information environment and communication ecology.This research based on the characteristics of the age of we media,formation conditions and propagation features of Internet rumors in the age of we media, use communication, sociology, psychology and other related knowledge, combine with typical examples of the network rumors and domestic and foreign scholars achievements, integrate humanities and social sciences research methods with natural sciences research methods, use text analysis, in-depth interviews, questionnaire investigation, investigate public cognitive effects during the process of generation, diffusion and dies of the network rumors. At the same time, use big data technology, complex network,data mining and open source software analysis and modeling method to research the network rumor situation and network public opinion monitoring. Specifically, the content of this study is divided into the following five parts:The first part demonstrated the background and significance of the research. Through the analysis of research status at home and abroad, thought about the innovation of the selected topic and the research methods, and determined the research ideas and research content.The second part mainly definited and analyzed the key concepts in the study:what is we media and the age of we media,what is the characteristics of the age of we media,what is rumors and Internet rumors,what is the specifical characteristics of Internet rumors.The third part analyzed the generate conditions of Internet rumors from the perspective of using psychological, media literacy, mainstream media participation, information review, the government’s credibility and national laws and regulations, combine with the impact factor of the rumor spread behavior,such as the heat of people focus on, the importance of events, sensitivity of messages, narrative of fuzziness, participation of media, uncertainty of results, selectivity of interpretation,etc.The fourth part researched the propagation features of Internet rumors in the age of we media from the perspective of the propagation features of information and the communication psychological of netizens,combine with the empirical research.The fifth part based on the analysis of the generate conditions and propagation features, absorb domestic and foreign scholars achievements, according to the specific condition of the Internet environment in China, further to explore the countermeasures of Internet rumors.Internet rumors governance in the age of we media should definite the governance mode of the government-led and media, social, and public participation, establish a long-term system of Internet rumors prevention and monitoring, establish a comprehensive channel and rule of law system of Internet rumors, speed up the process of the rule of network law, construction the we media culture of refute rumors at any time, everybody is responsible, healthy and orderly.