Research Of Advertising By Selling-page For Automotive Supplies In Tmall

The Selling-page is the bridge that connecting advertisers and target audience,also is the Important safeguards that promoting commodity selling.today i will starting form the relationship between target audience and selling-page and the seller,considering the effects of selling-page,and coming up with optimization strategies for the corresponding problem.The Selling-page is more frequently interaction 、timely updates 、Precisely target audience than the traditional advertising, and the Market-leading gradually evolved into brands-leading.The Selling-page spread obvious "information gap" phenomenon.By the hardware equipment 、 educational level Screening the target audience.Because of the information gap,the seller can more precisely obtain the target audience.The Selling-page has its own unique appeal, but it needs long time to enter owing to many pictures, and the boast copywriting cause a crisis of consumers confidence, the similar copying also influence the consumer’s shopping experience and the transformation efficiency. A study shows that the consumer more concerned the product itself the simply design and the description instead of the boast copywriting. to ensure the transformation efficiency, the selling-page screen should not exceed 20,Pictures can not be more than 25, each image size can not exceed300 k.the pictures and the copywriting should meet the consumer’s requirements and Optimize customer service evaluation guide.It is proved by research that, Buy auto supplies consumers usually has clear intention 、 independent choose purchase channels and target product. The vast majority of consumers usually by entering the keywords in taobao to search the product, they are less affected by advertising. To solve the problem, the seller should make a market segmentation from gender 、area、channel、terminal and other aspects; allocating of advertising rational. maintaining customer loyalty thus reach the second purchase and the good reputation. importing outstanding Advertising talent to ensure the quality of the Selling-page.The transformation efficiency of the Selling-page is influenced of the PV、UV、the residence time、the Bounce Rate 、The transaction conversion rate and other aspects. and There are many bad phenomenon that the seller blindly believe in thedate of customer to advertising, they faked the sales record(that is “Click farming”)and deceive customers. So in order to better improving the input-output ratio,the seller should build the stage of brand、improve customer service、optimize the customer experience.