Research On The Analysis Of The Communication Elements Of Forum Advertisement And Its Application Strategy

With the advent of the Internet era, network advertisement break through the traditional means of communication, being a new way of marketing bundled network characteristics of implanted in people’s life, the new media environment ushered in is change and development of the forum in the form of advertising. This paper takes the forum ads as the object of study, and analyzes its communication elements and application strategy.This paper with theory analysis method, case study method, text analysis as the research method and divided into four sections, respectively, from the overview of Advertising Forum, BBS advertising the advantages and disadvantages, forum of advertising communication elements and Application Strategies of advertising forum the four aspects discussed. The first part, an overview of the forum advertising concept, classification and characteristics; The second part from the forum advertising the advantages and disadvantages of these two aspects of the forum advertising the whole development situation analysis; The third part from the forum advertisers, advertising content, Forum advertising media, advertising audience forum and forum the effects of advertising of the five part of the forum advertising elements analysis; The fourth part discusses the application strategy of advertising this forum, focus on the impact on the forum advertising effect, presents the application strategy of forum advertising design application strategy, brand marketing strategy, technology, and application of the communication strategy. On the basis of the analysis of the forum ads, the change of the network environment is analyzed, and the influence of the forum advertising development is discussed.Network era of great development, change and summed up in this paper, forum advertisement development need to continue to rely on content innovation, the situation of innovation and technological innovation, etc., grasp the development trend of network forum advertising communication, and actively adapt to this trend, continue to expand the creative vision, to change between Forum advertising environment and consumer markets upgrade forum advertisement dissemination of ideas, prompted forum advertisement can sound in a regular market and development, in order to find a suitable for their new development path.