The Exploration Of Knowledge Diffusion Mode Under The Background Of New Media

With the further development of the computer network technology, the flow of information media market is further accelerated, and the replacement rate of knowledge is beyond all previous times. Like mushrooms, new media, new media brings new changes to the media landscape. Traditional media can’t catch up with new medium in the timeliness, interactivity and convenience of knowledge diffusion. In other words, the limitations of traditional media become more prominent. For example, Dominated by traditional media, traditional knowledge propagation has failed to find and solve new problems in the new media knowledge diffusion; traditional knowledge propagation mode cannot fully describe the inner mechanism of the knowledge of the new media age.Based on this, it is necessary to explore the changes in the new media era of knowledge, and the changes of knowledge propagation mode caused by this change.This paper will explore the new knowledge propagation mode of new media, with the hand of the new characteristics of new media era knowledge diffusion. This article is divided into four parts.The first part focus on the division of knowledge diffusion, and emphasize to tease the underlying theory in knowledge For the further study.The second part puts forward the new media in the era of knowledge propagation mode-"pyramid" three-dimensional propagation mode. And key model elements of the model is presented in this part, including the identity of the agent, the strength of relationship between subject, motivation, social environment, and many other aspects.The third part, take Wikipedia as examples and analyze the propagation characteristics of Wikipedia. Based on the pattern of "pyramid", Wikipedia participation mechanism, the editor mechanism, coordination mechanism, and the transmission mechanism of Wikipedia is put forward. At the end of this part, the paper analyses the communication effect of Wikipedia transmission mechanism.The forth part, From the weakening enlightenment value of the traditional media knowledge diffusion, it puts forward four great positive significance of the model of the "pyramid" model.This paper argues that the exploration of new media knowledge propagation mode is conducive to deepen understanding about "human-medium-technology", both in terms of theory, and practice in the process of knowledge diffusion. We should realize the rational value of media technology in network knowledge diffusion, dig out the spirit of self in the process of knowledge diffusion network construction, play a role to avoid the network knowledge dissemination power monopoly and feudalization again.