The Design And Implementation Of The Retail Business Community Interation System

With the constant change of the consumer market in China, both consumer goods and consumer channels changed a lot compares to the past. Meantime, the focus of the consumers also transferred from only the consumer goods itself to the consuming experience. However, most retailers still stay in the old business idea and outdated management model, do not positively accept and utilize the new technology and concept, and became at the disadvantage in the market competition. Under this situation, to fulfill the growing demands of the consumers has already been an important mission for the domestic retailers to seek for long-term development. In order to improve the operation and management level of the traditional retailers and make them have further development of modernization. The development of an interactive retail community system becomes indispensable.After the analysis of the macro-background of the Chinese consumer market and the detail investigation of the current situation of the retail industry, Middleware was selected to be the kernel of the system development to solve the current issues. The thesis analyzed the actual needs of Joy City shopping center, determined the business procedure and function divisions, and confirmed the system architecture diagram and the detailed module design. Moreover, an in-depth analysis of the design and the implementation was conducted for the Interactive Touch Screen, Mobile App and Social Media integration. At the last part, the function characteristics of the system are discussed, the inadequacies of the system are summarized, and some imperfections are raised for the future improvement.