Analysis Of The Operation Mode Of Local Community Website With 4I Principle

Community localization website is a special form of virtual community, it is based on BBS to the local of the e-commerce website. In different stage, the community localization website have the corresponding way of operation characteristics and marketing strategies.With the help of 4I principles,Interesting 、 Interests 、Interaction、Individuality, The author will use this Angle of view to study the city community website operation innovation under the new media environment. On the basis of an analysis of the four principles, we want to know how to use the new media technology to reach the new sales.Explain what characteristics presented in the process. This will help us understand big data operation mode under the environment of city community.In the process of the development of electronic commerce mode, the service is from enterprise to the universal, from one-way to two-way interaction, from information spread to the information concentrated. Consumers turn from passive into the roles of "consumer sovereignty". Now, website that rely on providing a large amount of information and the free services website is not attracted people. This article analysis the operation mode, Comprehensive information model, Local search model. We find each mode has its own unique advantages, but also has some limitations. finally, The combination of location service and service life will become one of the important direction for the future development. “Information + Location + Community + Online services”,This one-piece service promotes the development of Chinese local community website in new media operation style.