Research On The Balance Of Interests In The Distribution Of Internet Video

Innovative of communication technologies have advanced human development forward, by using the original expressions, gestures to communicate, to spoken word evolution. Technological advances led to the era of evolution, under eye effect emphasizing trends, information dissemination and knowledge acquisition is largely done by the video instead.The television media of centralization product and disseminate video, and audiences selectively receive information; online video media production and dissemination of the same video, because of its decentralization, compared with the former having a more interactive, sharing. Online video media development has matured, platform complete assortment, influence, and more from the content, platforms, hardware, publishing, marketing, advertising and other multi-level ecological chain do online video media, the media that it has a unique feature advantage, the audience is more interested in individuality and autonomy, and more tendency nonlinear propagation network video mode.Internet video of broad imagination space and high participation, have unique content and rich information. It has a certain degree of creative content through the ingenious idea of online video should be copyrighted. Online video media buying someone else’s copyrighted work, then it transition in their own right, becoming the controller of video copyright, this exclusive control to consolidate its market position, and further completed capital accumulation, then have a much bigger market. Unlike private copying era, private copying of online video are more easily constitute direct infringement, but it is different from the mass media, that machine copy as a wide range of interests could easily lead to damage and difficult to save a huge damage to the interests. Direct infringement users generally assume responsibility for indirect infringement by online video media, at the meantime, online video media to follow its own exclusive copyright rights of recourse against other competitors or users.In judicial practice, it is more common on indirect infringement, parties more for economic organization, the user is extremely rare, which is difficult to determine the reasons for nothing less than the user dispersed and difficult recovery and other reasons, it is related to business model of online video media, a large number of UGC content liability transferred onto online video media. Online video media realize the importance of copyright, the appeal for profit, aims to stop the infringement, and prevent of potential damage to their own interests. Judging from the infringement can be subjective cognitive judgment, for "knowingly" or "should have known" of that can be used as a subjective imputation, also designed the "notice- delete" system, establishing the infringer’s fault in the objective, and There are well documented. at the time of establishing the responsibility, also stay out of the "counter notification" defense room to ensure the smooth flow of the freedom of expression and communication channels.For the universal values of fairness, justice, efficiency and freedom, the design of copyright system is also very good, the reasonable care to fulfill obligations to relieve subjective fault, through haven system, use rational use system to be balanced. for copyright limiting nature of anti restrictions prevent excessive expansion of power, protect the user’s freedom of information. Maintain the balance of the copyright owner, communicators and among the audience.On the one hand, online video media do enough effort on the introduction of copyright and costly great effort to maintain exclusive rights. on the other hand they are actively looking for quality content, in the guide of "content is king" philosophy, encourage user-generated, original video, while organize excellent production team to create exclusive homemade drama. Through collaboration with traditional media t, ultimately achieve long-term profitability.