The Design And Implementation Of The Ticket Marketing Management System For ZhongYan

With the increase of the life level of people, the demand for spiritual and cultural life of people is higher, and the development of cultural industry and the performance market is booming, therefore it is followed by all kinds of emerging cultural performa nce groups or performance enterprises, which has provided people with a wide variety of cultural performances products or services, from all kinds of large-scale performan ces, comprehensive sports event, to playand puppet show, and these large and small p erformances cannot leave the show ticket. Therefore, we need to design and implemen t the evolved ticket sales management system.In this paper, on the basis of the research of current ticket sales management syste m, collect and analysis the cultural performances ticketing marketing industry’s operat ion status, potential business needs, the existence prominent contradictions, and draw lessons and study the advanced concept from the foreign marketing management syste m,and reach the demand of domestic industry by using the software engineering know ledge and information technology. The system is based on J2EE architecture and use t he Struts + Spring framework as the main tools to implement the marketing managem ent system’s function module. The implementation of client show mainly adopts the H TML page, JavaScript, and CSS styles, and layer control program uses Jsp pages, Ser vlet, javabeans and XML configuration files, and the business logic layer program ma inly uses the Java language and uses Oracle 10g as background database of the system.The show evolved ticket sales management system includes the user login manag ement, the rights management, the basic information management, the venue construc tion, the project information management, the sales management, the statistics,the syst em log function modules, and there are more than 20 sub-function modules.Ticketing information system is based on Internet technology to realize the initiali zation and flexible ticket marketing strategy. After the running of this system, we can meet the demand of the real-time ticket of the cross-regional sales terminals, and we a chieved the purpose of data sharing and timely response,and limited the reduce of eco nomic loss caused by the fake ticket.Through the use of the system, it is convenient f or ticket marketing data analysis, and we can understand the sale situation, and track a nd analysis the sales area and session key. So that we can change sales strategy flexibl y, and meet the furthest needs of the market and consumers.