Design And Implementation Of Enterprise Publicity Platform Of Hangzhou PinHong Corporation

Since the mid 1990s, as represented by the Internet computer technology, network technology and the rapid development of information technology, has now entered the "network economy" era. Great changes have taken place in the enterprise management and development is inevitable, from the traditional face to face communication mode to the network as the carrier of the B2C mode.The modem enterprises to establish a corporate website is the basic demand of enterprise development. Corporate website could be a very good communication between customers and enterprises to build bridges, to facilitate the business activities, but also can reduce the cost of the enterprise and the user, the more effective use of limited resources.In this paper, by analyzing the requirements of Hangzhou magentatrading corporation, design, development, implementation and establish theenterprise website. It is mainly from five parts:"the background maintenance and supervision", "user", "commodity detail and show","online communication" and "site" to the comprehensive needs analysis,system design and system implementation. A full range of enterprise publicity and interaction from the customer’s point of view, for enterprises to provide strong support in network publicity and explore customerresources. In the whole process of the project to build the, mainly uses the computer technology to realize, such as the Server of background data warehouse technology using SQL, design of processing equipmentfront-end using B/S architecture. The details are as follows:(1) the site of Hangzhou Pinhong is realized by using the JSP/Servlet development;[2) adopts B/S architecture design the site;(3) use SQL database with SQL Server 2005 build web site;(4) scientific testing method to complete the site project of unit testing, functional testing and performance testing.