A Study On The Development Of Mobile Travelling Applications Based On User Preference

Mobile travelling applications have emerged with the rapid expansion of the mobile internet and the smart tourism. In recent years, the increasing popular of the mobile travelling market has attracted more and more people and organizations to add in developing mobile travelling applications. But the problems existing in the development are still continuously emerging accompanied by the growth in quantity and category of mobile travelling applications, for example, there are a large number of mobile travelling applications without downloading, and the development of mobile travelling applications are always homogenized. The basic reason causing the problems is that the developers are not clear of the user preferences in mobile travelling applications, as well as not aware of the future developmental direction and model of mobile travelling applications which will eventually cause confusion and low efficiency in the development of mobile travelling applications.Based on the literature research, the questionnaire survey and the data search, this paper firstly generalizes the present situation and problems in the development of mobile travelling applications, including the course, classification, the developing characteristics of different mobile travelling application, and the causes of the problems. Secondly, in order to solve the problems existing in the development of mobile travelling applications, this paper analyzes the user preference about the attitude, quantity, scene and the function in using mobile travelling applications by a questionnaire survey, and then clarifies the reseaons of different development of mobile travelling applications by data analysis as well as indicates the key factors influencing the user preference in choosing mobile travelling application, thus eventually build the user preference curve of mobile travelling application to point out the regular features in the development of mobile travelling applications.Finally, in order to describe the future development of different mobile travelling applications, this paper bulids a developmental choice matrix of mobile travelling applications around the two key indicators including the number of users and the number of features which influcing the development of mobile travelling applications, and further disscusses the concrete developmental direction and model of mobile travelling applications among the government, corporates and third-party platforms through the comparison and analysis, thus providing a practical guidance for the development of mobile travelling applications for different developers.