Social Media Information Diffusion And Influencing Factors

Web2.0technology developed based on the social media, Meteoric rise to become the main force in the spread of academia to participate, openness, dialogue and community features into communication tools, to break the traditional pattern of spread, blurring the boundaries of communicators and those who pass. With the advent of new media age, knowledge of the audience ready and ability to interpret symbols growing centralization of information transmission is controlled by the mass media to the audience to upload individual autonomy, namely social media in the dissemination of the contents of the audience come to rely on information provided by own. Information is also due to diffusion processes and characteristics in different routes of transmission, and show different characteristics.In this paper, the factors to influence the spread of social media information for the study, the use of opinion leaders in theory, social network theory, hierarchy of needs, from opinion leaders, group audience members to participate in text-level visits intention diffusion and exchange of information and driving force problem. Related research through discussion, aimed at addressing what factors have contributed to the power of social media information diffusion behavior occurs. So for the dissemination of information from "ignorance" to "informed" to "proliferation" driving force behavior is the focus of this study. Comprehensive understanding of the future of social media, to promote information content, and public opinion research in the social media networks provide an effective basis.