Network Marketing Strategy Analysis Of Female Consumer Groups

With the advent of the Age of Big Data, the Internet is affecting the socialproduction and way of living in every corner of the world and from every aspect ofour lives. In the meanwhile, the popularization and development of the internet, aswell as the online-shopping triggered by it, which have all been the brand-new livingexperience and shopping mode. In China, women have changed their roles in thefamily and their social status with the deepening of reform and open-up policy and theimprovement of the social civilization, so now women are becoming a big, potentialcustomer group. In addition, this group only has an eye for online-shopping, and thepassion for online-shopping is growing rapidly, so now females have become theconsumption subject to online-shopping. Corresponding to the mode whereonline-shopping develops and female customer group plays a significant role, internetad emerges, the internet marketing aimed at female customer group gets biggerportion. Different from the ad that uses traditional media, internet ad shows bigreform and development in the aspects of manifestation pattern, presentation mode,cut-in angel, marketing strategy and so on.Based on the aforementioned background, this article comprehensively analyzethe internet ad marketing strategy aimed at female customer group, which is based onsurveying,analyzing, researching the changes of internet ad and combined with thecurrent situation of the ad marketing aimed at female customer group from Taobaoand WeChat traders.